Asmir Begovic has signed a new long-term deal with Sells Goalkeeper Products.

Since joining the brand in 2009, Begovic has been a tremendous ambassador and shares a close relationship with brand owner and MD Adam Sells.

Begovic’s long-term commitment will see him develop a new line of gloves, which will be launched next summer.

The F3 line is being designed with our product guru Mat Booth and Begovic is thrilled to be involved in the development.

“It is a real passion of mine and I am delighted to be involved for many years to come in the development of the brand and its products.

“I cannot wait to see the new gloves hit the market and I hope goalkeepers can identify with what I like in a glove.”

The F3 collection will bear a woven “AB” tab to underline the part Begovic will play in the process.

Managing Director Adam Sells is understandably delighted to continue the relationship with Asmir.

“He really is an exceptional guy. One I really admire. He is a pleasure to be around and I just love his enthusiasm for the brand.”

Get stuck in As!